# Amine Bendriouich: A Mixture of Contemporary Moroccan Roots
Are you ready to meet a fashion designer and big Hmar (donkey) o’bikheer who is incredibly proud of his roots in Morocco? Then you need to check out Amine Bendriouich, a contemporary Moroccan designer whose work has been featured in iconic publications such as Vogue and worn by celebrities like Rihanna.
But this isn’t just about fashion. Bendriouich is a strongly sociable character, who has been likened to a cartoon motion character. He’s not afraid to be himself, even if that means showcasing his terrible singing.
This video showcases Amine Bendriouich’s work in a recent edition, 11.11.11, sponsored by Red Bull and Corona. The collaboration allowed the designer to showcase his unique blend of contemporary and traditional Moroccan styles, a style that has earned him numerous accolades in the fashion world.
If you’re interested in the Moroccan aesthetic, then this video is a must-watch. You’ll learn about Bendriouich’s creative process and see his stunning pieces brought to life on the runway.
***Sources:***
– [Vogue](https://www.vogue.com/article/amine-bendriouich-moroccan-designer-fall-2020-collection)
– [Red Bull](https://www.redbull.com/ma-fr/amine-bendriouich?&source=share-fb)
– [Corona](https://www.corona.ma/fr/experiences/amine-bendriouich-stories-of-leadership)
He is A MIX between a Fashion Designer, A Big Hmar (donkey) o’bikheer (but proud of it), a very bad singer, and a strongly crazily sociable character from the life cartoon motion
Amine Bendriouich