building its future through public access and internationalisation

MBFW Madrid is preparing for its 78th edition from September 13 to 17, aiming to establish its place in the international fashion week calendar. The event has been undergoing transformations to meet the needs of the domestic fashion industry, from emerging young designers to established brands. The recent edition featured 42 designers displaying their upcoming fall/winter 2023/24 season collections. One of the most notable updates was allowing the general public to purchase tickets for runway shows, democratising access to the event. Spanish Prime Minister Pedro Sánchez attended the fashion show of designer Teresa Helbig.

MBFW Madrid also dedicated one of its nights to showcasing the fashion and creativity of Morocco. The event, called ‘Morocco, Kingdom of Light,’ featured two haute couture designers from the neighbouring country, Maison Artc and Albert Oiknine. Moroccan designer Artsi Ifrach’s Maison Artc presented an exclusive collection created specifically for the occasion, whilst Moroccan designer Albert Oiknine’s collection blended Moroccan roots with Western influences. MBFW Madrid collaborated with MBFW Mexico through a designer exchange program, promoting the Spanish fashion event overseas. The platform also showcased haute couture designs such as designer Guillermo Décimo’s drag, as well as the debut of Asturian streetwear brand 93 Sierra/Crosses and lingerie-inspired patterns by brand Alejandre.

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Written by Steve Barth

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