Buy Buy Baby draws sale interest amid Bed Bath & Beyond bankruptcy

Buy Buy Baby, the baby gear retailer owned by Bed Bath & Beyond, is drawing interest from at least two bidders as its parent company works to auction off its assets and keep some form of its business alive following its bankruptcy. One bidder intends to purchase the banner as a going concern and keep about 75% of stores open, according to correspondence obtained by CNBC. The other bidder is Babylist, a direct-to-consumer baby registry website that wants to buy the trademark and domain. While Bed Bath & Beyond is expected to be dissolved, Buy Buy Baby may live to see another day.