CALVIN KLEIN LAUNCHES LIMITED-EDITION CAPSULE COLLECTION WITH JENNIE KIM
Calvin Klein has teamed up with artist, brand ambassador, and global icon Jennie Kim to launch a limited-edition capsule collection. The collection, called “Jennie for Calvin Klein,” features a selection of underwear sets, denim, tees, fleece, and knits inspired by Jennie’s personal style and creativity. In particular, the capsule features matching bralettes and bottoms, bodysuits, soft rib tanks, joggers, tees, dresses, and crewneck sweatshirts. The line comes in lilac, chalk blue, desert, as well as classic black and white, and is characterized by a pastel color palette curated by Jennie and custom branding, including a reimagined Calvin Klein logo in Jennie’s own handwriting.
The “Jennie for Calvin Klein” collection draws inspiration from Jennie’s casual wardrobe essentials. The collection features some of her favorite Calvin Klein staples that have become a staple in her wardrobe. The capsule collection reflects Jennie’s everyday style, and her personal touch can be seen in the fit, color, and details of each piece.
Notable pieces from the collection include a denim shirt, 90s jeans, a knit top, dress, and sculpting denim bralette and skirt set. The capsule collection’s hallmark products include pastel-colored matching bralettes with bottoms, bodysuits, soft rib tanks, joggers, tees, dresses, and crewneck sweatshirts.
The “Jennie for Calvin Klein” collection’s campaign was shot by Korean photographer Hong Jang Hyun, featuring Jennie in her unique sensuality and confidence. The campaign’s goal was to bring Jennie’s personal perspective to the product while marrying her style with Calvin Klein’s most iconic essentials. The partnership between Calvin Klein and Jennie Kim stems from an authentic place, with Jennie being a longtime fan of the brand.
The limited-edition capsule collection is now available for purchase. Calvin Klein hopes consumers around the world will resonate with “Jennie for Calvin Klein” and be as happy and confident in the pieces as Jennie is. The Calvin Klein-Jennie Kim collaboration is a natural progression of their partnership, and the result is a mix of Jennie’s coveted style and Calvin Klein’s most iconic essentials.