**Title:** Fashion Designer Hilary MacMillan’s Strategies for Surviving COVID-19
The Canadian Arts and Fashion Awards (CAFA) hosts a LIVE WITH CAFA talk featuring Hilary MacMillan, a renowned fashion designer and founder of her eponymous label. In this interview, MacMillan provides valuable business advice on how her company is surviving the effects of COVID-19.
MacMillan shares insightful strategies and sources of inspiration, including:
– Making inventory fresh to keep e-commerce moving
– Reacting quickly with social media
– Looking at run quantities and production schedules for remainder of 2020 and 2021
MacMillan’s eponymous label offers versatile contemporary pieces in timeless silhouettes that are cruelty-free and size-inclusive. To meet the needs of her growing business, MacMillan brought in a team that could complement her strengths. By empowering her team members, she was able to focus more on design and build a successful e-commerce business in addition to her wholesale operations.
Despite the challenges posed by the pandemic, MacMillan shares her shift towards a direct-to-consumer strategy and the steps her company is taking to ensure a successful season.
Watch the LIVE WITH CAFA talk to learn from Hilary MacMillan’s valuable insights and strategies for surviving COVID-19.
Source: [CAFA YouTube Channel](https://www.youtube.com/watch?v=llD641SEUL4)
In an effort to support, personally and professionally, to the fashion and adjacent industries, CAFA brings experts well positioned to answer questions and offer guidance.
Fashion Designer Hilary MacMillan, renowned for offering versatile contemporary pieces in timeless silhouettes, speaks candidly about how her company is surviving COVID and provides practical strategies and sources of inspiration.
In the video:
* Making inventory fresh to keep e-commerce moving
* Reacting quickly with social media
* Looking at run quantities and production schedules for remainder or 2020 and 2021Hilary MacMillan