The Modest Man
PARAGRAPH 1: LVMH zillionaire Bernard Arnault’s show at Dior Men’s Spring-Summer 2024 was a big spectacle, with models emerging on individual vertical platform lifts from a pale gray aluminum runway. The designer, Kim Jones, received a huge opening cheer, joined by Arnault and his family. This show marked Kim Jones’ fifth anniversary at Dior, a reign marked by triumphant shows and revenue growth.
PARAGRAPH 2: The Dior Men’s Spring-Summer 2024 show took place in a packed tent at the back of the Ecole Militaire. The show started with the powerful chords of Primal Scream’s Higher Than the Sun. The collection featured Kim Jones’ poetic suits with wide ankle pants and natty double-breasted blazers. The Dior atelier showcased delicate embellishments with sequins, pearls, and jade dusted over various garments. The collection was reminiscent of Gianfranco Ferré and Yves Saint Laurent.
PARAGRAPH 3: The front row at the Dior Men’s Spring-Summer 2024 show was packed with designers such as Stefano Pilati, Jeremy Scott, Chitose Abe, and Pharrell Williams. The era of inclusivity has led to a new trend of inviting other designers to fashion shows. Asian pop stars also attended the show, causing excitement among fans outside. The collection featured bouclé wool and tweed fabrics, which are more commonly associated with Chanel than Dior. Baptiste Giabiconi, Karl Lagerfeld’s fetish model, was present at the show.
PARAGRAPH 4: Kim Jones took his bow to immense applause, but he did not look at the Arnault clan. This detail sparked speculation among fashion insiders. Louis Vuitton’s Pharrell showed his admiration for Kim by embracing him on his knees. However, no questions were allowed backstage, and there were no quotes in the press release. The anniversary show ended quietly.
