Creating a Brand that Contrasts with My Preferred Style

**Title:** Design Challenge: Creating a Custom Type-Based Logo for a Snack Company

**Description:**

In this video, I take on a quick design challenge using custom lettering that I created. Watch as I transform this lettering into a unique type-based logo for a snack company, complete with packaging mockups. This challenge is perfect for freelance designers who often have to adapt to clients with different aesthetics. It’s all about trying new things and exploring new styles!

[](http://paolakassa.com)

**Links:**

– [Website](http://paolakassa.com)
– [Patreon](http://patreon.com/paolakassa)
– [Pinterest](http://pinterest.com/paolakassa)
– [Instagram](http://instagram.com/PaolaKassa)
– [TikTok](http://tiktok.com/paolakassa)
– [Adobe Live with Custom Type](https://www.youtube.com/live/DJMaaWMV-U8?feature=share)

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**Transcript:**

*Hi everyone, it’s Paola! Welcome back to my channel, where I share my passion for art and graphic design. If you’re new here, don’t forget to subscribe! In today’s video, I have a design challenge for you. I have already created a custom type-based logo, and now I want to talk you through the process.*

*This project is like a little mock-up, which are my favorite kind to do. They’re fun, creative, and great for inspiration. I already had a letter that I made during my recent Adobe Live session, where I was creating custom lettering. If you haven’t seen that, I’ll link it below. It was amazing, and I know you guys love custom typography just as much as I do, so expect more videos on that topic in the future.*

*During the Adobe Live session, I brainstormed with the chat and people came up with brand ideas based on the letters I was creating. One suggestion was a snack brand, like popcorn. I thought it was cute, and that’s how I came up with the idea for “Wow Snacks.” I started by taking my letter “W” and creating an “O” shape that would go along with it. It was a fun challenge to create letter forms that are cohesive and visually interesting.*

*To add color to the logo, I decided to use a gradient for the “O” shape. I felt that it made the logo look more rounded and added to the overall shape I created. I think the “O” worked really well with the “W” shape, and voila, we have the brand name “Wow.”*

*Now, I have to admit, this project was completely out of my comfort zone. If you’ve seen my design portfolio and past work, you’ll know that I don’t usually work with funky designs and bright colors. It’s not really my style. So, while I’m sharing this project with you here, it’s not something I would typically include in a professional portfolio.*

*However, I wanted to challenge myself and show you that stepping out of your comfort zone can be a good thing. As freelance designers, we often have to work with clients whose aesthetics don’t match our own. It can be tough, but it can also be a valuable learning experience. If you’re presented with a brief that is completely different from your usual style, don’t be afraid to try it. You might surprise yourself and learn something new.*

*Throughout this process, I also had to choose a typeface to complement the custom lettering. I opted for a simple sans-serif typeface that went well with the bubbly and fun lettering. It’s important to have a cohesive look and not overwhelm your design with too many typefaces.*

*So, even though this project is not something I would typically pursue further, it has taught me the value of pushing my boundaries and trying new things. It has expanded my creative horizons and prepared me for future challenges with clients. I hope this video inspires you to step out of your comfort zone too and embrace new design possibilities.*

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**Keywords/Tags:**

graphic design, adobe, illustrator, photoshop, mockups, freelance, clients, design, art, logo design, logo, brand, branding, paolakassa, paola, kassa, paola kassa

I’m doing a little quick design challenge to myself with custom lettering I created! So in this video I make a custom type-based logo, and turn it into the branding for a snack company! Packaging mockups and all. I think this is a great challenge for freelance designers who can sometimes work with clients that don’t match your aesthetic. Try new things and new styles and see how you go! Design away!
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MY LINKS

W E B S I T E http://paolakassa.com

P A T R E O N http://patreon.com/paolakassa

P I N T E R E S T http://pinterest.com/paolakassa

I N S T A G R A M http://instagram.com/PaolaKassa
@paolakassa

T I K T O K http://tiktok.com/paolakassa
@paolakassa

my Adobe Live with custom type
https://www.youtube.com/live/DJMaaWMV-U8?feature=share

programs used
Adobe Illustrator
Adobe Photoshop

like the music?
Music by Naomi – Sea of Dreams – https://thmatc.co/?l=DECD776E

#graphicdesign #logodesign #paolakassa

xx,
Paola Kassa
A.Brand