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Welcome to CHAIN, a sustainable fashion brand based in Buenos Aires, Argentina. Our commitment to the environment is reflected in our plant-based designs, which are carefully handcrafted in our small studio using raw local fabrics and organic dyes.
At CHAIN, we believe in creating fashion that aligns with nature and reduces waste. Our materials are sourced from natural origins and we utilize innovative techniques to develop unique textures. We prioritize sustainability by embracing biodegradable products that respect the natural cycles of the Earth.
In this video, Lucía Chain, the creator of CHAIN, takes you on a journey through the essence of our brand. Watch as she shares her passion for designing in Argentina, drawing inspiration from crises and embracing creativity. Discover how we optimize resources, minimize negative impact, empower local producers, and share our knowledge to build a community.
Join us in reimagining the future of fashion. Experience the sensory, emotional, and artisanal aspects of our contemporary approach. Together, let’s design a responsible and sustainable world.
Stay tuned for more inspiring videos from CHAIN and subscribe to Fashion Channel for the best coverage of international fashion weeks, backstage secrets, and exclusive moments from the fashion world.
Transcript:
[Música] [Música] [Música] [Música] bueno ah [Música] bueno e bien bien no [Música] [Música] mi nombre es lucía chain soy la creadora una marca que trabaja alineando sus valores en pos de la sostenibilidad diseñar en argentina es diseñar aprendiendo a renacer a ser creativo a partir de las crisis hay que alimentarse
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CHAIN Argentina BRIFW 2020 – Fashion Channel
#EN | CHAIN is a fashion brand based in Buenos Aires, Argentina. Committed to the environment, their plant based designs are made by hand in their little studio with raw local fabrics and organic dyes.
#ES | CHAIN is a fashion brand based in Buenos Aires, Argentina. Committed to the environment, their plant based designs are made by hand in their little studio with raw local fabrics and organic dyes.
subscribe to fashion channel – http://bit.ly/1OdEd04
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