Fewer sneakers on Paris runways, but sportswear brands still keen on Parisian presence

The Paris Menswear Fashion Week that ended on January 22nd saw a major resurgence in suits and formal looks. Streetwear had been popular for the last three years, but this season saw a significant slowdown in its prevalence. While suits were still often paired with sneakers, there were fewer collaborations between brands than in the past. Asics, Reebok, New Balance, Zellerfeld, and Nike all showcased collaborations during the week.

Sneaker and sportswear brands still made their presence known, with Asics creating an imaginative installation in Paris, and Saucony taking over a gallery to present their collaborations in celebration of their 125th anniversary. New Balance opened a showroom in the Marais district, and Gore Tex had a showroom on rue Sainte-Anastase to present the work of New.Facet.

These brands are keen to be in Paris during the fashion week period to connect with press, buyers, and fashion labels. It is an opportunity for them to showcase their style and know-how, which the fashion sector may not be aware of. It also allows them to meet with international clients and their European staff, as many of them have been meeting online since the start of the pandemic.

Overall, the Paris Menswear Fashion Week saw a resurgence in formal wear and a slowdown in streetwear. Various sneaker and sportswear brands were present, showcasing their collaborations and style, and connecting with press, buyers, and fashion labels. It was also an opportunity for them to meet with international clients and their European staff, which had been difficult during the pandemic.

What do you think?

Written by Steve Barth

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