This weekend, Paris dedicated a special place in its fashion week to the streetwear culture. A creative and dynamic movement that attracts expert buyers, journalists and celebrities from the United States and Asia. One of the up-and-coming brands that presented their designs was Gunther, a Parisian streetwear chic brand founded in 2019 by designer Naomi Gunther. The collection was inspired by the 90s, featuring more sophisticated and elevated streetwear garments. It included long, oversized coats, unstructured cotton shirts, wide ties with crystal details, and a complete knitwear offer. Celebrity rapper and brand ambassador Franglish closed the show.
Another show that made an impression was Doublet, a Japanese brand founded by designer Masayuki Ino. The Fall/Winter 2023-24 show was a freak show, featuring a queer collective dressed in latex animal costumes or cheerleader looks. The ringleader crossed the courtyard dressed as a giant pink and white rabbit, while other models wore oversized leather jackets, green skirts, and fuchsia hoodies.
The last day of men’s fashion week featured the show of the American brand Nahmias. It was the brand’s third fashion show in the capital, and was accompanied by music from American rapper Kodak Black, who also signed a joint capsule collection. The collection was inspired by the hip-hop culture and style of the 90s, featuring hooded coats with synthetic fur, bucket hats, graffiti prints, trousers and loose-fitting shirts, and denim patchwork.
Overall, Paris Fashion Week showcased the creativity and dynamism of the streetwear culture, with up-and-coming brands presenting innovative and marketable designs. The collections featured a mix of classic streetwear with contemporary tailoring, and included elements of homage to California, the hip-hop culture of the 90s, and the Chinese New Year. The shows were attended by celebrities and featured collaborations with artisans and artists, highlighting the brand’s commitment to its creative community.