# RECOMMENDED: Building a Brand on TikTok, Instagram, and Beyond: Boost Your Product’s Visibility and Sales
Are you wondering if building a brand on TikTok and Instagram is a good strategy for promoting your product? The answer depends on various factors, such as the nature of the product you’re selling and your target audience.
If your product is something new and innovative that people aren’t actively searching for, then social media marketing could play a significant role in raising awareness and generating sales. By utilizing platforms like TikTok and Instagram, you can reach a wider audience and increase the chances of people discovering and purchasing your product.
However, if your product falls into a more established and sought-after category, where people already know what they want and actively search for it, you may not need to rely heavily on external marketing efforts. Instead, you can leverage popular marketplaces like Google and Etsy by ensuring your product has excellent SEO, utilizing the right keywords and tags. By doing so, you can make it easier for potential customers to find your product, as they are already on the lookout for something similar.
Ultimately, the key to success lies in offering a stellar product that outshines your competitors. If you can provide something better than what is already available in the market, you have a chance to stand out without the need for extensive external marketing. Let your product shine on these prominent online marketplaces, and let customers come to you naturally.
**Remember:** Building a brand on TikTok, Instagram, and other social media platforms can be a powerful tool, especially if your product is novel and requires discovery. On the other hand, if your product falls into a well-known category, focusing on marketplaces with strong SEO and relevant keywords can be equally effective.
For more useful tips and advice on building your brand and optimizing product visibility, be sure to watch this video! And don’t forget to subscribe to our channel for more insightful content.
*Authority source: [Entrepreneur](https://www.entrepreneur.com)*