Myntra launches digital fashion co-branded credit card with Kotak Mahindra Bank

Myntra and Kotak Mahindra Bank Limited have joined hands to launch the first co-branded digital fashion and lifestyle credit card in India. This Kotak Myntra credit card is an exclusive product for fashion enthusiasts that rewards customers as they shop. The collaboration is designed to enhance Myntra customers’ shopping experience by offering an unparalleled and rewarding payment option. Upon sign up, card users will also be added to the Myntra loyalty programme and will receive a complimentary Rs 500 e-voucher. The joining as well as the annual fee for this credit card is Rs 500.

A Unique Offering for Fashion Enthusiasts
As per the announcement made on June 1, the credit card has been designed for discerning fashion enthusiasts. The outstanding features of the credit card are exclusive privileges and unmatched benefits tailored to the lifestyle and fashion shopping habits of target customers. The Kotak Myntra credit card will be available on MasterCard and RuPay networks and can be applied for completely online. Customers can either apply via the Myntra or Kotak mobile application, and the user journey is designed to be swift and hassle-free.

The partnership between Myntra and Kotak Mahindra Bank Limited aims to create stickiness and excellent brand recall among fashion shoppers across metros, Tier 1, Tier 2, and Tier 3 cities. The collaboration promises to provide customers with a seamless and rewarding shopping experience while also enabling them to save more on their purchases. 

Partnership between Two Trusted Brands
Myntra and Kotak Mahindra Bank Limited are brands that hold customers’ trust and have always delivered an unparalleled and delightful experience to customers. Myntra, India’s leading online retailer for fashion and lifestyle products, has carved a niche in the country’s e-commerce landscape by creating a differentiated offering that leverages technology and data science. Kotak Mahindra Bank Limited is among India’s largest and most trusted financial institutions, and its position of being a progressive partner bank stands tall and resonates well with a brand like Myntra.

In conclusion, the partnership between Myntra and Kotak Mahindra Bank Limited is a confluence of two brands that have always put customers first. The Kotak Myntra credit card is a unique offering that rewards customers while shopping and enhances their shopping experience. The collaboration is expected to create stickiness and excellent brand recall among customers and aims to provide them with an unparalleled and rewarding shopping experience.

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Written by The Modest Man

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