PIPABELLA COLLABORATES WITH RHEA KAPOOR TO LAUNCH JEWELLERY LINE
Accessories brand Pipa Bella has teamed up with celebrity stylist Rhea Kapoor to create a new jewellery collection, exclusively available on Nykaa Fashion. The collection is inspired by ancient Indian architecture and retro glamour and includes statement pieces such as stone-set chains, stackable bangles and rings, and chunky adornments. Rhea Kapoor’s collaboration with Nykaa Fashion’s private label brand Pipa Bella features gold-plated pieces ranging from Rs 3,995 to Rs 9,995. The collection is designed to be versatile and appeal to diverse customer demographics.
RHEA KAPOOR’S VISION FOR THE COLLECTION
Rhea Kapoor, who has been obsessed with jewellery all her life, said, “My vision for the collaboration was to introduce jewellery pieces that embody everything I stand for – being genuine, authentic, bold and your true, raw self. Super easy to wear, each design is made with love and symbolic of passion, romance, and ancient Indian architecture. Opulent with a hint of old-school glam, the pieces are inspired by my love for everything powerful and one-of-a-kind.”
Notable pieces in the collection include the ‘Double Hoop Dangler’ earrings, ‘Cuban Link Chain’ necklace, ‘Adjustable Open’ bracelet, and a ‘Spiral’ ring among others. The collection is designed to be compatible with a wide range of styles to appeal to diverse customer demographics.
The collaboration between Rhea Kapoor and Pipa Bella was launched on Nykaa Fashion, an exclusive online marketplace for the eponymous beauty retailer. The jewellery line will only be available through this channel.
This collaboration is set to bring together the worlds of fashion, jewellery and beauty on Nykaa Fashion, creating a unique and exclusive shopping experience for customers. With its range of versatile, stylish and affordable pieces, the Rhea Kapoor x Pipa Bella collection is set to appeal to a wide range of customers, from trend-conscious fashionistas to lovers of vintage glamour and ancient Indian architecture.