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Pure London links with Graduate Fashion Week on tradeshow’s catwalk



Pure London, one of the leading UK trade shows for fashion, has announced a partnership with Graduate Fashion Week to support emerging talent in the industry. This collaboration will see 12 winners from Graduate Fashion Week showcasing their collections on the Pure London catwalk. This is a significant opportunity for these graduates to have their work seen by industry professionals, buyers, and press in attendance at the event.

Graduate Fashion Week is an important platform for young designers, providing them with a springboard into the industry. The event, which took place in June, featured a Winners’ Catwalk where the top graduates’ collections were showcased. Among the 12 collections chosen to join the Pure London catwalk are winners from universities across the UK, including Bath Spa University, Arts University Bournemouth, Edinburgh College of Art, and Birmingham City University.

Gloria Sandrucci, Event Director of Pure London, expressed the importance of supporting young design innovators and nurturing their talents. By partnering with Graduate Fashion Week, Pure London is showing its commitment to fostering emerging talent and ensuring the future success of the creative industries in the UK and beyond.

This partnership between Pure London and Graduate Fashion Week is expected to create a unique and exciting atmosphere at the trade show. The addition of the graduate collections to the runway will provide a fresh perspective alongside the established and emerging brands exhibiting at the event. The large number of brand representatives, buyers, and press in attendance will have the opportunity to discover new talent and witness the creativity of these young designers.

The Pure London catwalk shows, which will take place three times a day during the event, are a popular highlight for attendees. By incorporating the graduate collections into these shows, Pure London is elevating the profile of these emerging designers and giving them a platform to showcase their talent to a wider audience.

This collaboration between Pure London and Graduate Fashion Week highlights the importance of supporting emerging talent and providing opportunities for them to establish themselves in the industry. By showcasing their collections alongside established brands, these graduates have the chance to gain exposure and recognition from key industry figures.

The fashion industry is constantly evolving, and new talent is crucial for its growth and innovation. By partnering with Graduate Fashion Week, Pure London is emphasizing its commitment to staying at the forefront of the industry and supporting the next generation of fashion innovators.

In conclusion, the partnership between Pure London and Graduate Fashion Week will bring together the established and emerging talents of the industry, creating a dynamic and inspiring atmosphere at the trade show. By showcasing the graduate collections on the catwalk, Pure London is giving these young designers a unique opportunity to demonstrate their creativity to a wider audience. This collaboration reflects the commitment of both organizations to fostering emerging talent and ensuring the future success of the fashion industry.

What do you think?

Written by Steve Barth

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