Shoppers set for Amazon Prime Day, as ‘little treat’ trend takes hold

**PRIME DAY: Amazon’s highly anticipated Prime Day starts at 3 a.m. ET on July 11 and run through July 12. Competitors such as Walmart, Target and Best Buy are also holding overlapping deal events.**

Amazon’s Prime Day is finally here, and it’s the perfect opportunity for fashionistas to snag some amazing deals. Starting at 3 a.m. ET on July 11 and running through July 12, this 48-hour event is jam-packed with discounts and promotions that you won’t want to miss. But don’t forget, other retailers like Walmart, Target, and Best Buy are also hosting their own sales events during this time, so you’ll have plenty of options to choose from.

**”LIPSTICK INDEX”: The so-called ‘lipstick index’ is back as a form of retail therapy in tough times.**

In uncertain times, retail therapy can provide a much-needed boost to your mental state. According to a survey by Smarty, 70% of consumers believe that indulging in shopping can have a positive impact on their well-being. This theory, known as the “lipstick index,” suggests that even in challenging economic situations, consumers are still willing to splurge on small luxuries. So, while higher prices may have caused some shoppers to cut back on nonessential goods, nearly 80% of adults still plan to shop on Amazon Prime Day, according to The Vacationer’s survey.

**WHAT TO BUY ON PRIME DAY: The best deals will be on Amazon’s own devices, but there will also be discounts on other popular personal tech and back-to-school essentials. Home and garden deals are expected to dominate.**

Prime Day is known for offering incredible deals on Amazon’s own devices, such as the Amazon Fire TV 43-inch Omni Series, which will be available at 75% off. But that’s not all – you can also expect to find discounts on other popular personal tech brands like Apple, Fitbit, Samsung, Google, and Sony. Additionally, back-to-school essentials like children’s clothing, backpacks, and tablets will be on sale. If you’re looking to spruce up your home or garden, this is the perfect time to snag some great deals in that department as well.

**HOW TO TAKE ADVANTAGE OF PRIME DAY DEALS: Make sure you’re an Amazon Prime member and set up deal alert notifications.**

To take advantage of all the amazing deals on Prime Day, you’ll need to be an Amazon Prime member. If you’re not already a member, you can sign up for an annual or month-to-month membership, or even opt for a free trial if you’re not sure. This year, Amazon is also offering invite-only deals for members of its Prime subscription club, so keep an eye out for those.

Once you’re all signed up, make sure to scroll through the upcoming deals and set up deal alert notifications on Amazon or through your Alexa device. This way, you’ll be the first to know when the price drops on an item you’re interested in. When a deal is live, be sure to add the item to your cart immediately, as some “Lightning Deals” sell out quickly. You’ll have 15 minutes to decide whether to complete the purchase once the sale item is in your cart. And if there’s a specific product you’re after that isn’t in the upcoming sales, create a wish list and Amazon will notify you if it becomes part of a Prime Day deal.

**WHERE TO FIND THE BEST PRICE BEYOND AMAZON: Check out other retailers for better deals and consider using price-tracking browser extensions and stacking discounts.**

While Amazon is known for its incredible Prime Day deals, don’t forget to check out other retailers as well. They may have better offers and discounts without requiring a membership. Retailers like Walmart and Target are offering significant discounts on popular items such as headphones, vacuum cleaners, and laptops. To stay on top of price changes, consider using price-tracking browser extensions like CamelCamelCamel or Keepa. These tools will notify you when a price drops on an item you’re interested in. Additionally, try stacking discounts by combining credit card rewards, store coupons, and cash-back sites like to maximize savings.

With these tips in mind, you’ll be ready to navigate Prime Day like a pro without breaking the bank. Happy shopping, fashionistas!

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Written by The Modest Man

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