Steve Barth
Victoria’s Secret has announced the return of its iconic fashion show, now named the ‘Victoria’s Secret World Tour,’ in a new format featuring a new cast of models. The reimagined event will give audiences a behind-the-scenes look into the craft and intimate stories of emerging global trailblazers. A group of 20 innovative global creatives named the ‘VS20’ will have the chance to conceptualize, produce and stage four fashion collections with custom Victoria’s Secret designs. This reimagined show will culminate in a live fashion event in the fall after being streamed internationally.
REIMAGINED FORMAT
Dubbed as the ‘Victoria’s Secret World Tour,’ the reimagined show will take audiences on a journey of the behind-the-scenes craft and intimate stories of emerging global trailblazers. The new format will feature a group of 20 innovative global creatives, named the ‘VS20,’ who will be given creative freedom to produce and stage four fashion collections alongside custom Victoria’s Secret designs. The reimagining of the show is driven by fashion, glamour, and entertainment, retaining the beloved iconography from the past in a bold, redefined way. The event will be streamed internationally and culminate in a live fashion show in the fall.
GLOBAL CREATIVES
Global creatives from major fashion cities will be part of the Victoria’s Secret World Tour. Creatives from Bogota, such as fashion designer Melissa Valdes, filmmaker Cristina Sánchez Salamanca, dancer and choreographer Piscis, painter Lorena Torres, and musician Goyo will conceive vibrant collections. Fashion designer, Bubu Ogisi, filmmaker Korty; artist, Ashley Okoli, and Eloghosa Osunde, and multifaceted creative, Wavy The Creator, will create from Lagos. The show will also feature creatives from London and Tokyo, including fashion designer Jenny Fax, and filmmaker Umi Ishihara, among others. The creatives celebrate the individuality of women’s stories and perspectives through their designs.
VICTORIA’S SECRET BRAND TRANSFORMATION
Raúl Martinez, EVP and head creative director at Victoria’s Secret & Co, believes that the film represents the ultimate expression of Victoria’s Secret’s brand transformation. The Victoria’s Secret World Tour is vibrant and bold while retaining iconography from the past and follows the new brand narrative of woman empowerment. Victoria’s Secret is excited to amplify the visionary creations of a new generation of artists through their worldwide platform. Chris Rupp, chief customer officer at Victoria’s Secret & Co, is proud to bring back the best of entertainment and fashion that customers have been asking for.
CANCELLATION OF VICTORIA’S SECRET FASHION SHOW
The Victoria’s Secret Fashion Show first aired on television in 1995 and became a cultural phenomenon. It featured famous models such as Heidi Klum, Gisele Bündchen, and Adriana Lima, among others, and showcased elaborate lingerie in a theatrical setting. Still, it was canceled in 2019 after increasing criticism for its lack of diversity and inclusion. Victoria’s Secret listened to its critics and launched a diversity and inclusion initiative in September 2019 and hired its first transgender model in August 2019. The new Victoria’s Secret World Tour celebrates the brand’s heritage while embracing a diverse and inclusive brand narrative, showcasing the world’s emerging global creatives.
THE RETURN OF A FASHION ICON
The return of the Victoria’s Secret World Tour signals the return of a fashion icon that has entertained and inspired millions of people worldwide. The new format gives emerging global creatives the chance to express their creativity and celebrate women’s stories and perspectives. The Victoria’s Secret World Tour is a vibrant, bold, and empowering fashion event that takes the iconic brand to new heights. Victoria’s Secret is committed to a more inclusive and diverse brand narrative that celebrates women’s individuality, and the World Tour does just that.
